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| Image Sabyasachi Floral |
Can you guess fashion trend in Mysore city, what girls want in 2019?
MIFT Research and Development has completed wide-ranging research and analyzed
data to project mood of Mysore's female youth. This survey was done
on Females, Age 15 to 30 Years, Married and unmarried both, educational
background PU, Graduate and Post Graduate. Fashion merchandising related
questions such as information about shoes brand, mobile phone model, bike model
and shopping frequency was incorporated to understand thought process in better
way. Do you want to know top 5 fashion trends in Mysore in 2019?
1.
Off Shoulder
Just Like 2018, it will exist but not only in western dress. Off
shoulder Salwar Suit, Blouses, Shirts and Tops are in high demand. This trend was more popular in unmarried
girls between 15 to 25 years of age. And above 25 were less interested it this
trend. In 2015 Zara did viral marketing
for a specific off shoulder dress in fashion capital cities such as London,
Milan, and Paris etc which built a momentum for this design. As it is not
exposing much of body part, it becomes a hit in traditional Indian society compared
to other European trend such denim shorts which expose almost whole leg.
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| Image Lakme Fashion Week |
2. Personalized Dress
Will you buy a 25000 Rupees Lehenga without tailor guarantee for
alteration, sizing and essential modifications?
In survey no one has said that they buy wedding, festival or designer
dress from ecommerce website. Personalized dress was more in demand for special
occasions such as Festival, Wedding in family, Relatives or friends. Neuro-marketing
and hyper personal marketing by e commerce companies such as Amazon, Myntra,
Flipcart, Snapdeal etc has fludded the market with mass produced cheap common
design. These e-commerce company offers design patters like European market.
MIFT provide free 2 year warranty for sizing, alteration and modification, this
point was liked mostly by married girls and new mothers whose weight and
fitting is changed.
3. Floral and Polka Dots
New Trend, Yes It is. This is something out of the box. This was not
expected. School and College going students suggested Black and Yellow polka
dot dress. Floral Gown and Saree both were equally liked in survey between age
group of 25 to 30. As these printed dresses are low cost and available in
different cutting shape, school students like them most. Polka Dot and Flower
Print in dark colour, western dress pattern and matching shoes and other
accessory will be trend in 2019.
4. Silk but not Saree
As always the classis of Mysore, Silk is in the top 5 trends. However it
is not Saree but Office Wear such as Salwar Suit, Shirt, Trousers and western
dress made of silk material is in trend. Mysore silk has eternal connect with
Mysore City youth. Any other trend can’t move it from top 5.
5. A Dream Dress for
Wedding
Buyer has made the design on paper or our designer help buyer to make
drawing of her dream dress. These are females whose marriage can happen early.
The age of this category was 25 to 30 years. Cost of Wedding Dress +
Photography Makeup + Styling is very high. What Dress you actually get is not
in your hand but It will depend on availability on shops / Good Color but bad
design / Good design but bad textile quality / Days you have to spent on
shopping etc. With MIFT just by investing 5 to 10% of the dress cost, you can
make illustration of your dream dress, design on CAD & make it as per the
quality of textile, color & shades, and manage the input cost by optimizing
design. Saving is secondary but - you will get your own dream dress in lesser
cost with known actual cost (not price). For once in life time event, it is
must. And by Investing 50% cost you will get your dream design dress and also
with your daily or weekly feedback for fitting, color, shape, size etc.
6.
Customized and Decorated Sandal
Although customized shoes and sandals haven’t been in typical fashion
from long time, 2019 is set to revolutionize this as MIFT survey confirm that the
fashion of personalized shoes and decorated sandals has intended probability. Decorated
gladiator sandal is popular in two styles first upto knee high and second over
the knee boots, which is set to pace the way decoration and customization by
painting and sticking decorative items on sandals. Valentino, Altuzarra, and
Dolce and Gabbana incorporated this style for Spring/Summer 2018. Sports shoes
with theam based design which match with costume will be in demand such as
Polka Dots Shoes on Polka Dots Dress.
7.
Layering
The survey was done including
some patters and layer was one option. Layering in face and middle with
variation in texture, ruffles and number of layers will be in trend in 2019.
Western Gown, Salwar Suit or skirt, any costume can support this pattern and find
entirely poles apart gaze by experimental design change in colour combination.
You can try this in western, ethnic or Indian traditional costumes in 2019.
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